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242 Lincoln Blvd, Middlesex, NJ

Original Tenant: ShopRite
Address: 242 Lincoln Blvd, Middlesex, NJ
Opened: 1968
Closed: 1984
Later Tenants: Pathmark (1984-2015) > Price Saver Fresh Marketplace (April 2019-September 2019) > SuperFresh (coming soon)
Photographed: December 2021
We return to 242 Lincoln Blvd for a whole lot more pictures. This is a long post, and if you're not interested in wandering around this entire property feel free to just read the introduction and move on. The real news here is that all indications point to this property being successfully sold to SuperFresh.
The property, which has been vacant since September 2019, was the subject of one of my visits back in July 2020. In the last year and a half, nothing has really changed.
However, this Tweet appears to confirm what I heard from an inside source several months ago. My source told me that Howard Lee, who owns several SuperFresh stores in the area along with Food World in NY, had entered negotiations to purchase the property here and presumably reopen the supermarket as a SuperFresh. The Tweet suggests that the property was sold to "SuperFresh" so it stands to reason it's within Lee's company.
There's a lot still left on the inside from Price Saver, and it's unclear how much renovation SuperFresh will do before moving in. Part of Price Saver's sales floor space was dedicated to hardware, which I assume SuperFresh will not keep.
This was the cafe in the front. I assume it takes the place of Pathmark's self-checkouts.
Looking across the property. As we'll see, it's not completely vacant.
Plant seeds, anyone? That's overflow from the True Value hardware department, I have to assume.
Signage still left inside, dismantled.
Here's the right-side entrance and exit, along with the entrance to what I believe is the offices of a real estate developer on the second floor. The company, Forte, was responsible for the redevelopment of this property and the apartments next door.
Cub Liquors is still in business, and seems to be pretty busy from my brief visit.
Here's the new apartments at the other end of the property.
As you can see, the supermarket building is not just large but strangely placed on the property. It's very close to the street but there is a row of parking in front of it.
I had a nice surprise this time, which is that the side parking lot (which had been fenced off) had been opened up.
So let's see what there is around here...
Interesting attempt at disguising this Pathmark cart corral! I wonder if the green paint ever made it all the way to this leg. There wasn't much left of the signage but the signs are actually double-sided...
And hey, we get a nice sunset while we're at it.
Loading docks in the back. Unfortunately, I didn't see a Pathmark labelscar on that truck.
But I did see this Pathmark shopping cart, horribly mutilated but still on site. I'm not sure if Price Saver had their own shopping carts or if they used Pathmark ones.
One more shot of the sun and the loading docks before we move on. You can be sure I'll be back to photograph the SuperFresh, but for now, that's all at Price Saver. Here's the other coverage we have today!

Comments

  1. In a previous post about this store, you mentioned that this was a ShopRite that was taken over by Supermarkets General/Pathmark in 1984. I was actually able to ascertain that ShopRite sold one other location to Supermarkets General at the same time: a store on Route 22 in North Plainfield.

    There's some fascinating history associated with the North Plainfield ShopRite. First, it was a replacement for the Dunellen location which you wrote about in this post:

    http://groceryarchaeology.marketreportblog.com/2021/05/227-north-ave-dunellen-nj.html

    That particular ShopRite opened on May 1, 1963 and closed on November 3, 1981. The replacement store in North Plainfield opened seven days later. Both the North Plainfield and Middlesex ShopRites closed in February 1984 and reopened as Pathmarks on April 14, 1984. The North Plainfield Pathmark closed in August 2009, and the shopping center which it was a part of (which included a Kmart) has since been demolished. A parking lot for a Costco (which opened on November 14, 2013) now exists on the site.

    --A&P Fan

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