Finast is not a name that means anything to many contemporary northern New Jersey residents, but in 1975, having acquired the area Safeway locations the previous decade, they had a significant presence around this part of the state. This ad was valid for locations in Essex, Union, Middlesex, and Monmouth counties -- let's say the northern part of central Jersey and the southern part of north Jersey, or I guess you could say from roughly Newark to the beginning of the shore.
Okay, maybe I'm just a food snob, but I don't know... something about the "Boil n' Bag Gravy & Meats" isn't particularly appealing. (That said, it's very common in commercial food establishments to get frozen bags of soups and sauces and boil them to heat -- many of those actually come out great.) This ad was a great find to preserve a little bit of Finast's history in New Jersey! Tomorrow we're going to see a name with a little more staying power than Finast. Stay tuned!