And from then on, I began photographing every different supermarket I visited. At first, I posted my pictures on Flickr. But by November of 2016, inspired by Acme Style, Albertsons Florida Blog, and others, I began my own blog. The not-so-creatively-named Supermarket Fan had begun the not-so-creatively-named NJ Supermarkets blog!
By the spring of 2018, I thought the name NJ Supermarkets wasn't necessarily accurate for the blog, given that I'd covered lots more than just New Jersey stores. Plus, I could go for something a little more exciting. That's where The Market Report came in.
March 1, 2019 marked the launch of Grocery Archaeology, a blog focused on examining the history of supermarket buildings that are no longer in business. And on September 22, 2019, The Independent Edition was launched, profiling independent and small-chain stores.
Beginning January 1, 2020, the blogs doubled down on my interest in examining how supermarkets interact with their local communities by switching to entirely geographically-based coverage, focusing on one region, county, city, or even neighborhood at a time. Today, The Market Report is the leading grocery industry blog in the New York metro area.